Barcuterie NoCo Branding and Digital Marketing Campaign

Barcuterie NOCO is my side hustle/passion project! I specialize in crafting tasty gourmet charcuterie boards paired with the customer’s wine. Before I could do anything, I needed to create a logo that reflected the brand’s sophisticated but fun personality. The new branding was then incorporated into the social media content strategy.

Logo of a business called Barcuterie NOCO engraved into a wood cutting board

Goal

Craft engaging and fun social media content that highlights the unique flavor combinations Barcuterie NOCO offers, along with a targeted ad campaign for Valentine’s Day platters.

Approach

  • Creative Conceptualization: Developed a series of vibrant and engaging posts that illustrate the artful pairings of flavors.
  • Thematic Campaigns: Designed a targeted Valentine’s Day campaign, featuring special heart-shaped platter offerings that blend the romantic occasion with the brand’s signature gourmet appeal.
  • Visual Storytelling: Produced visually appealing content that captures the quality and care put into each Barcuterie NOCO board, enticing viewers to consider them as the centerpiece for their next gathering or a delightful gift.

Results

The social media content and Valentine’s Day ad campaign successfully generated buzz and excitement around Barcuterie NOCO’s offerings. The fun and informative posts garnered substantial engagement, leading to increased inquiries and sold-out products, particularly for the Valentine’s Day platters.

Barcuterie NoCo Social Media post by Catherine "Cat" Hahn, a Brand Identity specialist in Greeley, CO.
Barcuterie NoCo Social Media post by Catherine "Cat" Hahn, a Brand Identity specialist in Greeley, CO.
Barcuterie NoCo Social Media post by Catherine "Cat" Hahn, a Brand Identity specialist in Greeley, CO.
Barcuterie NoCo Social Media post by Catherine "Cat" Hahn, a Brand Identity specialist in Greeley, CO.
Barcuterie NoCo Social Media post by Catherine "Cat" Hahn, a Brand Identity specialist in Greeley, CO.
Barcuterie NoCo Valentine's Day Post by Catherine "Cat" Hahn, a Brand Identity specialist in Greeley, CO.